Errors to Steer Clear of When Commissioning Signage for Your Business Premises
For your business to be successful, you need effective marketing strategies in place that will make potential customers aware of your brand and pique their interest in the goods or services that you are selling. With that in mind, you likely are making use of print media, social media and perhaps even television to advertise your company. However, one component of marketing that some business owners tend to undervalue is signage, as some individuals think that signage only serves to inform the public of the location of their business rather than to advertise it.
In truth, the type of signage that you use can make or break your business, as it heavily influences the impression the public has of your company. Bearing that in mind, a considerable amount of thought must go into the design of your signage. To help you get it right, here are some errors that you should steer clear of when commissioning signage for the first time.
Going the DIY approach
Every business owner wants to keep their operational costs down. And while this is vital for maintaining a profitable bottom line, there are some things that you should consider an investment rather than a waste of money. And one such thing is the design of your signage. A mistake some people make is thinking that getting their team to cobble up a sign would be just as effective as hiring a designer when the reality is that you cannot put a price on the expertise that a designer would offer.
For starters, a designer will be best placed to guide your choice of font and spacing, as they know what would work best based on your line of business. Secondly, a designer will help you choose the best materials, whether wood or steel, depending on the environment the sign will be exposed to — not to mention a designer will also help you decide on the type of sign, will thoroughly proofread the work and so on!
Not limiting your text
Admittedly, getting to commission signage for your business does give you the freedom to include as much information as you want on the final product. Nonetheless, for your sign to be an effective marketing tool for your business, you must practice restraint. Stuffing the sign with as much information as possible will not give you value for money. In fact, it will likely be to your business' detriment for a couple of reasons.
Firstly, a sign that has too much information on it will not be easy to comprehend at a glance. Considering that the public will rarely stop to read your sign, it should be as clear and direct as possible. Secondly, a sign with too much text looks cluttered and this will give the impression that your company is disorganised, tainting the public's image of your brand.
Share