How to Transform a Work Vehicle into a Mobile Billboard
If you run a small service business, then you will probably have a marketing budget and will try to reach your prospects using a variety of traditional tools. Yet you may have been dealing with a slowdown and may worry that your tried-and-tested approach to getting new business is not as effective any more. Still, are you missing a golden opportunity if you own a fleet of vehicles? Could you get some new business if you turn each vehicle into an effective mobile billboard?
Fresh Approach
Whenever one marketing solution appears to have lost its edge, you will need to move in another direction, and quickly. That particular solution may have become saturated in a competitive market, or your consumer may have simply switched off. Nevertheless, your potential customer may be in close proximity whenever your vehicles move from point to point, and you could certainly get their attention if you put signs on your vehicles. After all, you are paying for those cars or vans to move around anyway, so you may as well take advantage of the available space.
Keeping It Simple
Remember, make sure that your branding is always consistent and that any message you put on the side of the vehicle is in line with your other materials. Furthermore, make the message as simple as possible, as the vehicle may well be in motion when it passes your prospect. Avoid any confusion; make sure that your brand is identifiable so that it helps to keep your organisation in front of mind when they next make a buying decision.
Contact Details
Don't put too much information onto the side of the vehicle, but do have at least one way to contact your business. This could be a website URL, an email address or simply a phone number.
Leased Vehicles
You may wonder whether you can do this if you lease all the vehicles in your fleet. Typically, the leasing company will allow vehicle signwriting, so long as it can be removed when you return the car or van without any damage.
Crafting a Plan
Talk with signwriters in your area, and they will help you to formulate your approach. These days, there are many different options, including magnetic signs, all-over wrapping or individual vinyl graphics cut from a stencil. Ask the signwriter about removal as well so that you can comply with any leasing requirements in your area.
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