Signage advertising
If you are looking forward to starting a retail business that will attract customers and drive sales, then the most important thing at this stage is to get noticed. Signs create awareness to customers that there is a new business in town offering precisely what they need. Using signage is quite an excellent way to drive foot traffic and communicate with the customers. However, for signs to be effective, they must be clear and useful to grab attention. The message, colour and visibility, plus the general product information, all play a significant role in the sign's attraction and success rate. Below are some types of signage you should consider for your business.
Outdoor signage
This is the most important kind of physical advertising. Due to this reason and the fact that it's your customer's first impression, it should be clear and straight to the point to get the customer to your door. The sign should not only announce the business but also draw customers to the shop. They can be placed in the form of a sidewalk sign, a window sign or an entrance sign. Also, they should be made visible as much as possible to the passersby.
Informational signage
As the name suggests, this kind of signage help the customers find and navigate their way more easily. The customer's satisfaction with the services you provide and how fast they were able to see what they came for will increase the chances of them coming back. These signs must be designed in a user-friendly manner so that they are easy to read and the message on them is understood in just a glance. Large fonts and precise direction is the key.
Best signage practices
Be specific: No matter the sign you decide is best for your business, you must be specific to the customers and give them the right message at the right place. Make sure to include specific details on products you offer like their location and other relevant product information. This gives your customer a reason to shop for more.
Keep it simple: The message should be as clear as possible. Avoid putting up signs with too much information on them because they are often ignored. If you can pass the message in less than five seconds the better, and small and self-explanatory signs will keep the customer shopping and increase the chances of them coming back for the convenience provided.
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